Demand Generation Marketer · Boise, Idaho

Abby Barzee

I build demand gen systems from scratch: the strategy, the stack, the parts nobody assigned but somebody had to own. This page is part résumé, part portfolio, part “get to know me.”

Scanned the QR code on the back of your ribbon? Good. That means we already met. Here's the rest of me.

Blue-ribbon baker & crocheter Open to freelance Hosts Boise's most extra Rocky Horror party

About

I'm a demand generation marketer based in Boise, Idaho, and I get a little obsessive about it. Once I start something, I have a hard time walking away until I've actually seen it through.

I care about the people I work with, probably more than I care about most things, and it shows up in how I work. I want the people I'm building for to actually feel taken care of, not just handed a deliverable. I'm also never fully satisfied with what I put out, even when it's good. Annoying sometimes. Probably part of why the work is good.

  • Usually mid-crochet-project, almost always a gift for someone else
  • Brought home 7 ribbons from this year's county fair: blue for the pound cake and a receiving blanket, red and white for the rest
  • Hosts an annual Rocky Horror Picture Show party with a reputation to protect
  • Thrifts constantly (estate sales, yard sales, wherever) and has the house to prove it
  • Also obsessed with HubSpot workflows & keyword research
Abby's hand holding four Western Idaho Fair ribbons over a crochet project in progress
2 blue, 4 red, 1 white · 2026 haul

Experience

The receipts, not just the résumé.

Marketing Associate

Endsight · Remote · Aug 2024 – Present
  • Consolidated close to 30 scattered campaigns into 11 structured ones, rebuilding Endsight's marketing infrastructure end to end across verticals, regions, and problem-based themes
  • Own the full martech stack (HubSpot, AdRoll, Ahrefs, ZoomInfo, RB2B) and lead SEO strategy across five priority verticals, from keyword research to executive-level reporting
  • Built a four-tier client revenue segmentation model to surface account health and expansion pipeline by tier
  • Caught an ad spend inefficiency between two overlapping playbooks and fixed it, then took over sales enablement for a 5-person team

Founder & Marketing Strategist

ANB Creative · Boise, ID · Dec 2023 – Present
  • Grew donor bases and revenue for nonprofit and small business clients as a fractional marketing lead, running an independent consultancy alongside a full-time role
  • Own the full marketing function per client (websites, paid media, content, reporting) instead of handing pieces off to a single-service vendor
  • Build messaging and campaigns tailored to each organization's actual goals and constraints, not a one-size-fits-all playbook

Marketing and Communications Director

El-Ada Community Action Partnership · Boise, ID · Jun 2023 – Aug 2024
  • Led brand visibility and communications strategy for a mission-driven nonprofit, managing a team of 2 and the org's full marketing function across 12+ community programs
  • Produced direct mail, brochures, flyers, and social content, and supported major grant initiatives and legislative outreach with strategic storytelling

Data and Digital Media Administrator

El-Ada Community Action Partnership · Boise, ID · Mar 2021 – Jun 2023
  • Managed internal and external comms, including social media and monthly newsletters
  • Maintained the agency website and designed digital/print assets agency-wide
  • Tracked engagement metrics and supported data collection for grant reporting

Toolbox

The stack and skills I actually use, day to day.

What people say

ANB Creative has been our go-to solution for branding, marketing, social media, and website services. Abby has helped us double our annual sales volume for the past 5 years.
Eric Barzee · Spruce Moose Tree Farm
What sets Abby apart is her deep understanding of both the creative and analytical sides of marketing. She is dependable, communicative, and an absolute pleasure to work with. Her insights and execution consistently impressed both our internal team and our audience.
Katrina Vincent · El-Ada Community Action Partnership

Let's connect

Want the full résumé, a coffee chat, a Rocky Horror party invite, or just to say hi? Any of those work.

LinkedIn Résumé